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Submission Preparation Checklist

As part of the submission process, authors are required to check off their submission's compliance with all of the following items, and submissions may be returned to authors that do not adhere to these guidelines.
  • The submission has not been previously published, nor is it before another journal for consideration (or an explanation has been provided in Comments to the Editor).
  • The submission file is in OpenOffice, Microsoft Word, RTF, or WordPerfect document file format.
  • Where available, URLs for the references have been provided.
  • The text is single-spaced; uses a 12-point font; employs italics, rather than underlining (except with URL addresses); and all illustrations, figures, and tables are placed within the text at the appropriate points, rather than at the end.
  • The text adheres to the stylistic and bibliographic requirements outlined in the Author Guidelines, which is found in About the Journal.
  • If submitting to a peer-reviewed section of the journal, the instructions in Ensuring a Blind Review have been followed.

Author Guidelines

Akademija MM is a Slovenian scientific journal for the field of marketing and Public relations. The articles in the journal are classified either as professional or scientific and can be in Slovene or in English. They should be related to Slovenia or deal with content which is of interest to Slovene readers.

Length of Manuscripts:

4000 to 8000 words (including the abstract, keywords, bibliography, tables and charts).


Manuscripts can be either in Slovene or in English. Manuscripts in Slovene should still include the title, abstract and keywords in English. Manuscripts in English should be accompanied by an extensive abstract, which, if the article is accepted for publication, will also be translated into Slovene. The authors of manuscripts are required to exhibit appropriate linguistic proficiency. Slovene manuscripts should also include appropriate translations of terminology.

Manuscript Style:

Manuscripts should be formatted for A4-sized paper. The font should be Times New Roman, size 12, all page borders should be set to 2.5 centimetres and line spacing to 1.5. Tables and charts should be included in the text. Page one should contain the following information: author’s name and surname, author’s affiliation and author’s e-mail address. Page two should include the title, abstract (150 to 200 words) and keywords (4-6) in Slovene. These should be followed by the title, abstract and keywords in English. If the manuscript is in English, the second page should include the title, an extensive abstract (600 to 700 words) and keywords (4-6) in English. The author(s) should suggest whether the manuscript is to be included in the scientific or the professional section of the journal. Page three should include the title and the text of the article. The headings and the subheadings should be clearly numbered (1, 2, 2.1, etc.). The bibliography should be listed at the end of the manuscript.

Citing literature in the text and at the end of the manuscript:

When citing in the text, the following style should be included: author’s surname, year of publication and, when so required, the page number, i.e. (Gartner, 1993). Each citation in the text should have a corresponding bibliography entry at the end of the manuscript. The bibliography should not include works that are not cited in the manuscript. Bibliographical entries at the end of the manuscript should be listed in accordance with the APA standards. The bibliography list should be in alphabetical order of (the first) authors’ surnames. Entries by the same author should be in chronological order. The following are some basic examples of citations in accordance with the APA standards.

Journal Articles:
Gartner, W.C., & Bachri, T. (1994). Tour operators’ role in the tourism distribution system: An Indonesian case study. Journal of International Consumer Marketing, 6(2), 161-179.

Aaker, D., & Joachimsthaler, E. (2000). Brand leadeship. New York: The Free Press.

Chapters in Books:
Gartner, W.C. (1993). Image formation process. In M. Uysal, & D.R. Fesenmaier (Eds.), Communication and Channel Systems in Tourism Marketing (pp. 191-215). New York: The Haworth Press.

Reviewing Process:

Manuscripts will first be reviewed by the editorial board and then sent to either local or foreign independent referees. The reviewing process will adhere to the principle of blind reviews. The authors will receive feedback by e-mail. If required, they will be asked to make suitable modifications to and improvements of their contributions.